Quick Answer: What Is A Brand Personality Example?

What is Starbucks brand personality?

STARBUCKS- Personality STARBUCKS demonstrates a “persona” that extends well beyond their brand’s functional benefits.

 Starbucks is outgoing, youthful, personable, and friendly…a refreshing escape, freshness, warmth, and comfort..

What is Pepsi brand personality?

Brand Personality The Pepsi’s brand has a multidimensional personality including traits of sincerity, excitement, and adventure that speaks to a younger audience. As evident in many of in its commercials and print advertisements, Pepsi is more edgy and thrilling and in tune with more active and vibrant consumers.

What is Apple’s brand personality?

The Apple brand personality is about lifestyle; imagination; liberty regained; innovation; passion; hopes, dreams and aspirations; and power-to-the-people through technology.

What is your brand as a person?

What Is Brand Personality? A brand personality is something that your customers can relate to. It’s about the human characteristics of a brand, and how they’re attributed to the company. Customers prefer to purchase from a brand that resonates with their personality.

What are the 5 brand personalities?

Adjacent, but not identical, to the “Big Five” personality traits, the five dimensions of brand personality are sincerity, excitement, competence, sophistication, and ruggedness.

What is Nike’s brand personality?

Brand personality examples: Nike brand personality Commonly associated with “ruggedness” and excitement, Nike has been a leader in the world of athletic performance apparel and shoes for decades. The “rugged” aspect of its personality is pretty obvious.